Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bytemark, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I find this app very useful. But, the time of the bus at the schedule is not correct. Everyday I check the Bus6 time. It show that the bus is arriving at 7:15am, for example. Then I check at the google what time it is. Oning and it is always late. On Sunday it is terrible. The bus doesn’t appear on time.
I missed the bus today because when I tried to use my card after having replaced my phone, it automatically marked my card as stolen. This was extremely frustrating. Wasted another hour of my time just because of some cruel red tape. Wouldn’t feel so bad if there were more frequent buses than every hour. For what it’s worth, customer service was understanding and kind. They had me delete and recreate my account and transferred over the balance. But… why do you have to do all that? Aside from that, the app is okay. Would be better if wego’s implementation just had tap to pay or if it was like San Fran BaRT where you just create from apple wallet.
Don’t try to set this up at the last minute, as it took at least 30 minutes to go through a variety of (largely unnecessary) steps to set up an account, add a card, and actually get funds added. For mysterious reasons, the developers have not integrated the app with Apple Pay or even used standard iPhone app approaches for dealing with adding credit card info, so you have to type in all your info manually. Now that I’m through initial set up hassles and have added funds to my card, I’m ready to try it out. However, I really wonder how many people who could be using buses in Nashville give up on this because of the poor set up design of this app.
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