Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Unfair Advantage AB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Feels like a game and not just an app! Love the sound effects! Love the gradual progression! Everything is perfect!
The app is just beautiful and a lot of fun. If you want to stretch your working memory, I highly recommend. (And if you haven’t seen Ayumu the chimp solve one of these, there’s a good BBC video on the internet.)
Based on a scientific experiment in Kyoto, Japan, where chimpanzees are taught to solve puzzles and try their memorization skills in custom made compu...