Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Cheesecake Factory Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s really easy to use, it gives you so many rewards and a slice on your birthday. I would only add better support to recover your account in case you don’t have the same number with what you started your account. I had to make a new one
Two flaws with the design of this app. First: when I add food to my cart, my cart shouldn’t be emptied just because I closed the app. There should be no “session ended” when the user is idle for more than an extended period of time. My items should remain in the cart for however long I keep them there. Real world example: I put 3 out of 5 meal selections in the cart. I was waiting for the last two people to get back to me with their order, which took approximately 20 minutes. When I went back into the app to place the last two items, the entire cart was empty. I had to start over which was frustrating. Secondly: all the items in any given section (appetizers, sandwiches, etc.) should be on the page without the user having to click a button to collapse the rest of the items in that section. The user should be able to scroll and see all the items on the menu as one continuous scroll, divided by the section headers (appetizers, sandwiches, etc.) Other than that it’s a perfectly serviceable app.
for one this app is super easy to navigate! I love the visual pictures for people like me who love to see what my food will look like served before eating ! it took less than 1 minute to download , 30 seconds to sign up/join AND I was already offered a reward for FREE SLICE of cheesecake 🥰10/10 recommend
The Cheesecake Factory is an experience like no other! Our app brings our legendary menu of 250+ made-from-scratch dishes right to your fingertips....