Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TAO Connect, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Avoided downloading for a long time because of negative reviews, but finally did because why not? It works great. So much nicer than using the browser when doing TAO on my phone! The videos and interactive screens work so much better, and you can even minimize the videos so they play while you are doing something else like take notes in an online therapy journal. 5⭐️ for me…
The previous app worked so much better, I don’t know why they replaced it with this garbage. It’s so terrible. When you scroll all the way down you can see the bar from safari peeping up. Why did UCSD approve of this with their billions of dollars to replace the perfectly good old one
Glitchy and low quality images/videos
The TAO Mobile app provides easy access on your mobile device to a variety of wellness tools! • TAO Dashboard - see all your progress in one place •...