Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Eric Dejonckheere · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Did not want to spend money on subscription or large annual costs so thought $1.99 I would give it a shot. Well it has some bugs and it does not have a matching sound of my tinnitus. Has some bugs when dropping shape all the way down sound goes out and have to close and reopen. Was a waste of money and am deleting it.
What a load of crap
T-Mask is a tinnitus masker. T-Mask generates a white noise where a selected frequency can be masked. When the masked frequency matches the frequen...