Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Summer Moon Coffee · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is the 3rd redesign they have introduced. The first one was fine and used Apple Pay. The second version required a new account to be made and dropped the ability to use Apple Pay. It took months to get the Apple Pay feature reimplemented. Now there is a 3rd iteration. Once again we are quoted to make a new account, create a new password, and surprise … no Apple Pay. The second version worked flawlessly. I fail to see the point of changing an app and removing features, only for the potential of adding those feature back. This new version also clips the “rewards text” due to the curvature of the phone and bezel. The menu transitions are also rather poorly made in this version. I would say this is a downgrade from the previous version… however it is also impossible to use the previous version anymore.
**updated** apparently ChowNow has officially removed all SummerMoon locations so I was forced to return to the new app. However, they have made significant and noticeable improvements. Most importantly they changed the service fee back to $.50- THANK YOU. Other changes I noticed was in the ordering process. I think I used Apple pay today and didn’t even realize it (maybe it was my saved CC haha) but I remember the last time I used the app how clunky checking out was. This was reminiscent of the old SM app. Thanks for listening, guys. Original post on 1-star review: I, like previous reviewer, made the mistake of deleting the old app. Now one of my locations nearby (Avery ranch) no longer shows up for order ahead. I called and they said to order it on the old app’s platform website - now today, a few weeks later, I can’t remember the old platform name and I guess I’m going without my SM today. Also no Apple Pay which is annoying as well. Made it a lot more difficult in more ways than one.
This app is actively worse than its predecessor, so not sure what the thinking here was. We actively used the previous version of the app because it was quick and simple. Now they ask for payment info instead of using Apple Pay, payment info doesn’t actually cache (we’ve ordered before and said save method, but had to re-enter today), and they’ve doubled the service fee to a $1. Love Summer Moon, but there are a lot of bugs to be worked out of the new app, it’s less user friendly, and fees are tempting me to look elsewhere for delicious drinks (hellooo Dutch Bros).
Oak Roasted Coffee and Moon Milk® are just a few taps away! Order ahead from our full menu of iced coffees, hot coffees, blended treats, seasonal offe...