Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PlayPanic · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There seems to be 2 types of tactical games these days. Either they are so convoluted with crazy difficult upgrade paths that they require online guidance at every turn or are meant to be played by grade schoolers. This falls in the second camp, which is fine as it focuses only on tactical decision making that is easy to digest. The problem is the terrible snowflake PC storyline. Catching someone robbing your base blind and ignoring it as Ok is not Ok. I should have the option to ionize his cells into worm food, but I don’t. If that action is too extreme for its intended audience then don’t write in a thief narrative or give the option to apprehend the criminal. Setting the example that robbing people is justifiable is an extremely bad message to send. Get Off My Lawn!
This is a fun, well executed game. Distinct characters and interesting scenarios. Very reminiscent of the old X –com style games.
Think of the Go series of games or Kingdom Rush where you purchase the game and can play endlessly without having to spend another dime, I just wish more game were structured like this. $5-15 bucks to own a game and play at your own pace compared to the insane money traps of modern gacha-style games is refreshing.
It is probably the most dynamic turn-based strategy in the spirit of the old school. Less covers, more action! Land on a lost planet and show the muta...
| Name | Price | Type |
|---|---|---|
| Unlock Full Game | $4.99 | One-time |
| Secret Laboratory | $4.99 | One-time |
| Training Day | $4.99 | One-time |
| Frontier | $4.99 | One-time |