Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SOCi Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
No “confirm” button on reset password screen, they really thought of everything
App is decent and very easy to use but I wish I didn’t have to login every time I opened the app!
Overall great feel and very usable! However, I was really missing access to the image library and to the photo editor. I have some branded photo frames saved in my library that I like to add to my photos. Currently I have to post them through my phone and edit them in desktop, which is okay. I also wish we could look at the published posts, but I understand this app is meant more to help publish on the go than review past posts. It would help to at least look at them, even without the metrics.
SOCi is the marketing platform for multi-location brands. We empower multi-location businesses to scale marketing efforts across all digital channels...