Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Unusual Circumstances Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I hate that I can’t see a large number of people who are on the app. All dating apps feel like they’re trying to hide facts from you and this is no exception. In Hinge’s case, you wonder, what are your algorithms actually doing? Here, you wonder, who is on here? Are there more than 2 people on here at once? You can’t tell. The financial system seems to encourage people to click no on people who aren’t perfect because you’ll lose opportunities if you say yes to someone with whom you have a dead-ended conversion. Because of this, I haven’t matched with anyone. I also get a ton of anxiety when I get a match. But here, it’s not like that rush of anxiety came because someone clicked on my profile. It’s because this algorithm is giving me that rush of anxiety by pairing me with someone. Lastly, I get very little information about people and the info I do get is confusing. I do not want kids. The app keeps matching me with “family oriented” men. What does that mean??? Does it mean they want kids? Does it mean they get along with their parents? The app won’t tell me. I’d be curious if anyone has had any luck on here.
I don’t write app reviews but felt like I needed to write this one. I was contacted by the Sitch team weeks before they launched in SF as they wanted me to be one of the first people on this new “AI matchmaking” app. I had very high hopes as I went to the launch event and even the feedback session with the founders where I really resonated with them and their mission. So much to my surprise almost 3 months later I’ve not had A SINGLE setup even after paying $100+ for 5 setups. That’s insane to me. When I was using Hinge I would consistently get matches and go on dates, but quickly grew frustrated of just swiping on dating apps (as everyone knows) so I really thought this would work out but it’s just not it. Not only do I get people that pop up over and over again that I’ve said no to, but I think there’s just not people on the app who are using it. You need users for this to work, and the founders keep going city to city advertising like they’ve had so much success and it’s going to work in a new city when it hasn’t. For me it’s frustrating that they made me think (through their launch party and feedback session) that if you pay you will get quality setups only to get none. I hope they see this and make changes because not only is the app riddled with bugs, users aren’t using the app after signing up.
I think the app has potential but it’s not fully there yet. You’ll fill out application and it’ll say you’ll get an acceptance in about 3 weeks. After about 9 weeks I had to email them for an update and then suddenly I had been accepted. There is no trial period for the app. It’s $95 for 3 setups. That is the lowest possible option. It’s a VERY steep price and after using it, it’s not justified at all. The AI has to be reminded again and again of your set preferences and I kept getting shown people that did not fit in my preferences. The intro (for myself and the other person) is so small and doesn’t give you enough of an idea about the person to want to spend your 1 setup on them. Furthermore, they hid and blur potential matches and title them as ‘coming next week’. Why are these options being hidden when I’ve already paid an insane amount for the application? I think eventually they could have potential but it’s just not there yet and just left me more frustrated than hopeful.
Most dating apps just give you options. Sitch gives you a matchmaker. Your AI matchmaker gets to know you: what you want, what you don't, and what mak...
| Name | Price | Type |
|---|---|---|
| 1 Setup | $24.99 | One-time |
| Sitch Monthly | $29.99 | Monthly |
| 1 Setup | $34.99 | One-time |
| 3 Setups | $89.99 | One-time |
| 5 setups | $124.99 | One-time |
| 8 Setups | $159.99 | One-time |