Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Breeze Social B.V. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Hate how they removed the option to filter for kids and distance. I don’t want kids and one of Breeze’s best features was to let save time by not seeing people that I wouldn’t match with. And in NY, 10 miles is “long distance”. Straight up 1hr30 minutes in each direction. Speaking of distance, the venues they pick have been out of the way for both my match and I. When I contacted support, they said that they do not take our location into consideration, it’s based on the availability of their venues. How come we can’t just have a second optional screen for the date filler but instead of time we pick 3 neighborhoods? That way we don’t have to go too much out of our way. That said, I love how the business model benefits from people going on dates, rather than the opposite. I love the fair algorithm, the lack of chatting, and penalizing people for not sticking to their plans. I haven’t found my person yet, but the people feel more authentic and serious when I meet them here than in other apps.
I went into this app thinking it would be better than the others. The concept is cool since you agree to a date and pay up front. Definitely incentivizes people to follow through. However in my experience (3 matches in the 3 months I've been on, going thru matches daily), it still doesn't eliminate people cancelling on you(yes all three matches agreed to date then cancelled 24-48 hrs before the date and poof the match is gone). Don't get me wrong - you get the tokens back but since the policy doesn't allow refunds to your bank and only transfer them to friends (no one I know uses this app)...you're stuck until you either uninstalling or exhausting the tokens. Oh did I mention that the matches only stay in deck every 24 hrs? (so if they don't see it/not look at app regularly - its gone). Unlike other apps like Hinge/Tinder/Bumble (with their aggressively paywalled features) - thats the caveat here. Fear not! Im still swiping in hopes that one day I'll get someone who actually follows through 😂
I’ve been so exhausted by the forever chats on other dating apps so this seemed like a nice change. My one issue is that you’re able to plan dates 2-3 weeks out, yet reschedule the day of without penalty. I think it would be better to limit the scheduling to one week and also rescheduling should only be done 48hrs in advance of the planned date. Of course, things happen but I’ve had changes happen the day of twice now and we agreed on these dates 2 weeks ago.
Breeze is the dating app without a chat function. A match means an instant date - after you match, you share your availability, and we plan the date a...