Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SimpleX Chat · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Update to my review below. Noticed that if my recipient hasn’t opened the app in a few days, then messages I send her don’t get delivered. So while the privacy and anonymity features of this messaging app are better than Signal or any other such app I’ve seen, it appears to be still a work in progress as not everything works as expected. I hope the devs work out the bugs and soon. Love the concept of no user IDs and no personal information used. No registration. No phone numbers. No email addresses. Multiple profiles. In these regards it’s better than Signal. However, calling needs some work. When calling, would be nice to hear a ringing tone. Would be nice to have option to launch speakerphone while the call is ringing before being picked up. Also, there is a delay of a few seconds after caller picks up before I can hear the caller. The caller is saying “hello” after pickup and I can’t hear them until a few seconds after they pick up. This is with relay calls enabled. Didn’t try with relay disabled. But Signal has no such issue with relay calls enabled. I hope it continues to improve and gains popularity because in concept it’s excellent.
Great concept and the basic stuff works for me in a functional sort of way. However, the interface makes navigating through the thread of messages using iOs Voiceover nearly impossible. I have to swipe (navigate to next item) about 10 times to get from one message to the next. I don't know what Voiceover is having to go over since none of it is spoken, but this interface is extremely inefficient, time consuming, and not at all how messaging apps should be. iMessages, Signal, etc, all the messages are right next to each other. Just one swipe from one to the next. Also, the date is spoken too soon after the message. On the outside where your connections are listed, it also takes 3 swipes to get from one to the next when it really only needs one. There are a few unlabeled elements and a lot of things have weird labels. I feel accessibility has not been given a high enough priority. I love, absolutely love what this app is supposed to do, but in the state it's in right now, I can't use it. Thank you for all the work you've done so far and I'm looking forward to future improvements.
Loving it so far, fast and very easy to use. The only thing I feel is missing that I need is the ability to either include images with the groups welcome message or the ability to pin certain selected photos in the group so new joiners are able to see them as well without them being resent. Other than that great experience so far, keep up the good work !
SimpleX - the first messaging network without user identifiers of any kind (not even random numbers) - 100% private by design! Security assessments b...