Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vector Creations Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
1. When someone sends multiple voice messages and I listen to only some of them, it’s difficult to tell which messages I have already listened to and which ones I haven’t. 2. When listening to several audio messages, I currently have to press the play button on each message individually. It would be much more convenient if the messages played automatically one after another.
Coming from Element's desktop app, this is an amazing experience comparatively from a design perspective. It looks and feels so much nicer. However, I do find it unfortunate that some UX/functionality is lost in the process. Namely: Spaces, threads, and many settings. I don't think the app is absolutely unusable just because of these, but I'm hopeful that these shortcomings are addressed.
The app looks and runs amazing, but there is no user management nor message search, so I need to keep the old element installed for more advanced actions. PLEASE restore the “Modern” message UI, the app would be a 5 for me if that was brought back; the bubbles take up too much screen space for my taste!
Freedom to communicate on your own terms For individuals and communities - private communication between family, friends, hobby groups, clubs, etc....