Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Threema GmbH · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
The store evidence
US store price
$6.99
US rating
4.2 / 5
US rating count
725
Current version
7.5.1
2026-10-23 · Developer notes
• Fixed an issue during app update Threema 7.5 • Note: This version requires iOS 18 or higher • Improvements in relation to notifications of group calls • Improvements in relation to calls • Improvements in relation to voice messages • Various performance improvements • Various improvements for devices running iOS 27
Store metadata collected 2026-10-27 UTC · US storefront · Source record. Free may include in-app purchases. Public data does not update revenue estimates.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Been using threema for some time now and it is a great anonymous app and amazing privacy! I would love it & think it could be beneficial if they added an update where if you send a sticker it doesn’t automatically send to the chat as soon as u press it from your keyboard but rather an update where it puts the sticker in your text bubble before you press send so that you can maybe add more stickers, emoji, or text etc. or even change the sticker your sending so that stickers are not ONLY able to be sent as large stickers singularly and separately. Bringing Imessage features more to the app , not even Instagram has this feature in their keyboard, this would separate threema from as a messaging app from the others on another level!
Has a lot of good features, and works a majority of the time, but has quite a bit of bugs. One of the bugs it has is that sometimes, during a video call, I begin to hear an echo of my voice. Once I end the call and reestablish a new connection, the echo goes away. Another issue just arose when I got 16.2, which is I won’t be able to hear the person I’m having a video chat with through speaker, but shutting the app down helps. Also has other bugs such as not given the option to use the camera unless I hold down on the users name from the contact list which will then give me the option to take a photo. There are a few more, but I could be here for a while. Just hoping some of these things can get resolved because they are quite annoying. That said, good app overall.
If you want a pretty messenger, stick with the Messages app, Facebook, or maybe Signal - they’re all “secure”. If you want a secure messenger, get Threema. It sends messages securely from device to device, not user to user, so you need to think a bit differently about using it, but that difference in thinking is “this message is encrypted on my device and sent to that other device, which I’ve confirmed is the correct device by scanning its barcode”. This is handy (and one of my main uses) because you know that your snarky comment isn’t going to show up on your wife’s computer as she’s projecting her screen in the conference room at work. True device to device encryption, plus the company’s location in Switzerland with physical control over its servers, combines to make this a very secure messaging app. Even if you’re just using it to send snarky notes about employers, it’s worth the price.
Threema is the world’s best-selling secure messenger, used by more than 12 million people in over 175 countries, developed in Switzerland, and designe...