Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Whil Concepts, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using Whil for a few years and wow, this newly released, redesigned version is so nice. Easy to navigate, simple, fun and makes the content so easy to find, use. You can even look up mindfulness sessions that map back to your astrological sign! Love the tips and articles attached to each session and the daily quote that gets served up upon opening the app. Have Always loved the content, now it’s just easier, so intuitive to navigate! This is by far the best quality mindfulness app on the market!
For something that is supposed to promote mindfulness and which I was hoping to use to help with relaxation, this app is currently doing the exact opposite. All I have received is a feeling of frustration while trying to login; I am less at peace than I was before I downloaded this currently useless app. I have to log in via a third party and I have tried logging in via their little search function, which opens a safari window and shows I am able to link my third party app with whil but if I wanted to do this in safari I wouldn’t have bothered to download the app. I tried opening from my third party app, but that only opens it and it still asks you to search to link things (which, surprise!...opens safari). Somewhere in the help it says you can use your third party login information to log into whil directly. Well I tried that via the app and it didn’t work.
I really like it. My employer rolled this out about 2 months ago and I am quite satisfied. I use it almost nightly to help me fall asleep. (Working full time, full time in a masters program, a 5yo and a 8 month old= hard to settle my mind down to fall asleep) The one thing I would change is that the app runs like a video even when there is no image playing. So when I open a session and play it- if I fall asleep during (which is kind of the point) my phone never goes off. So the screen stays lit with the image of the session and when it’s done it turns to a play button. I wish that it would allow the phone screen to turn off and just stop playing when it’s done.
RethinkCare is a holistic parenting and behavioral health benefit offered by employers to their workforce. It is not directly available to individuals...