Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mequilibrium Mobile · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is strictly a corporate productivity tool, it is not designed to improve your mental wellbeing. There is no technical issues with this app. But using this tool makes me feel empty every time. It doesn’t effectively address difficult emotions, it offers collection of tools to sidestep difficult emotions. It is more a tool for companies to manage employees who face difficulties that might make them less productive and is not for improving the employee’s mental wellbeing. If you need real emotional support, use something else.
Offered and suggested as a service at work. Since I can be sometimes moody and have focus issues I thought I’d give it a shot. Most of the articles are standard fare that you can Google on the Internet. I thought their mood tracking might be useful - but they don’t really give any deep insights. To top it off, when you catch a notification on your phone that piques your interest you’re likely not to be able to access it since the app will either not log you in quick enough, or it will insist you need to update the app - either of which will make you lose that particular article/notice.
I happened to fall into this program by chance. An email sent to my inbox offered it and unlike most of my co-workers I gave it a try. I have been searching for ANYTHING to help myself feel grounded again after COVID-19 transitions. This app and the whole program is a God send! I have been using this daily and I can feel myself changing my thoughts from doomsday to peaceful and positive. I really appreciate my employer for providing this extra bonus to me and my co-workers and have been spreading the word to everyone in the office. It’s a must have! Thank you for this thoughtful program! As for the app, it runs smoothly and is fantastic way to take the program away from the office and into to your home to further enhance your thoughts and actions.
NOTE: You must have a meQuilibrium account through your employer or health plan to use this app. DESCRIPTION Go from coping to thriving—and beat the...