Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Provo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve only had the app for about a week, but it’s already a huge disappointment. Nine out of ten times that I open the app, it shows ONLY the child care appointments. Or only the open gym appointments. If I go into the menu and tap on “fitness classes” it shows only the Peaks Ice Arena classes. I actually went to the website and took screen shots of the schedule -I may not be able to reserve a spot in a class, but at least I know it exists! It’s interesting that there are so many other “things” the app can do to help you spend more money at the Rec center, but you can’t check in using the app. Even Vasa’s crappy app would check you in. A card with a terrible pic that’s easy to lose? Come on guys. Do better.
I’ve been a member at a lot of different gyms in my life and none of them have had an app even remotely as useful. I love being able to not only see fitness class schedules but reserve a spot in them to make sure I never miss a workout.
I can never reserve any courts. The app either says that I need to update my profile and when I do it then says it can’t update my profile. I then try and reserve a court again, but I get the same prompt to update profile. I then created a new account and now when I try to reserve a court it says “pricing not available”. This app needs some serious attention. I wish you could reserve courts online instead of just through the app
Download the Provo Recreation Center App today to plan and schedule your classes! From this mobile App you can view class schedules, sign-up for fitn...