Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Williams-Sonoma, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
In the PBK app I selected Venmo to check out and it would not go through. Yet I got no error message. I tried several times thinking it was a connection issue. When I called to get assistance I was told to order over the phone with a credit card or log out of my Pottery Barn Kids account and log back in. Since I had the money in Venmo, I chose to do that. What she didn’t tell me was that they no longer accepted Venmo as payment and that the option would disappear when I logged back in. I found that to be deceptive and a waste of my time. Why not just tell me?! I was able to use Venmo through Apple Pay but it shouldn’t have been so difficult. This will probably be my last purchase here. When you spend $200 to purchase one overpriced item, it should be worth effortless.
I ordered a crib and and mattress last night at 7 o’clock at night my daughter-in-law this morning my mother said she would pay for the dresser so I wanted to see if I can come on the order. I was told that that was too far in advance and that they couldn’t combined it. Pretty ridiculous to me that I would have to pay two delivery charges for an item items that were ordered within 24 hours of one another. The total charges is going to be about $400 after spending $2000.
I have been buying my son’s backpacks, lunchboxes, and containers from PB for over 5 years. I’ve always hitting his stuff with his name added which makes it easier for his items to be identified. They have lasted through a very active boy and they still look great! I wash the backpacks and lunchboxes in the washing machine and then let them air dry. I am now looking at adding some luggage pieces to his collection, which he is excited about!
Pottery Barn Kids App The Pottery Barn Kids app offers everything you need for your kid’s room, playroom and nursery, from expertly crafted GREENGUAR...