Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BabyList Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love using Babylist! Love how easy it is to add anything from any store to your registry! But def some room for improvement! Wish it would sync better. Often times it shows things as “out of stock” when they aren’t or “in stock” when they are not. Prices don’t seem to update either and need to be done manually. Love the bundles it features at the top but wish we could make our own to feature. Also if something has already been purchased, the link no longer works and for those of us wanting to add items from a past registry for baby #2 we have to track down the link again when it could be right there. Also wish the banner at the top could be customized where we upload our own image. Also wish it was more clear for first-time users or would send our reminder emails if people viewed an item that they need to remember to mark as purchased if they DID purchase. I got so many duplicate items at my shower because people assumed once they added to cart or bought it, Babylist would mark it as purchased but it has to be done manually by the user and seems half the people got confused and forgot to mark as purchased. Overall, excellent app and site and I feel it could only be better with a few adjustments! Still highly recommend and will use again!
I have had to go through Babylist customer service twice, each agent I communicated with responded promptly and resolved my issue, far surpassing my expectations. I have never had customer service resulting in such immediate change before in my life, honestly. I had to try to return a breast pump that malfunctioned, and without any kind of proof/explanation of damage/sending back of the item, they communicated with the company and a completely new pump is on its way! I also had to return a book that I received two of, and instead of having me send the item back in, they sent me a gift card for the amount of the book and told me to donate it! So I was able to give it to my age-gap little brother, and that brought me joy. I would absolutely recommend Babylist to anyone. The only thing I would suggest is to try and make the gift giver’s side of things slightly more user-friendly, we had some elderly people that were unable to figure out how to put in the order number and did not want to give their email/receive news/Babylist promotions. That was actually how I received duplicates in the first place. Overall I would rate my Babylist experience at an 8/10 only for the struggle for my friends and family, for moms, this is an amazing service that I would absolutely use again!
I would not recommend purchasing through the app as most parents have said. But, that does not mean you can’t access what you want to purchase but simply looking it up. This simply connects you to what you want to buy and pretty much totals it up for you. Of course you can purchase in the app but I see there are a couple issues with that. Aside from this, it’s perfect for all the tips it gives you as in what infant car seat should I buy? Should I get a nanny? Should I take off work? Or my personal favorite, how much clothes should I buy for the baby?!? Do you research use the app to your advantage but don’t expect it to do all of it for you this is not a cure all but it is a very helpful push in the right direction. I’m a first time mommy and this has calmed my nerves so much so, to the point where I have everything in my registry that I want and a few extras. I highly recommend this app if you want to plan a little and calculate how much you will be spending! Again do your research with diapers, wipes, soaps ahead of time so you can figure out how much you might be spending! Good luck to you all and I hope this helped!!
Babylist is the universal registry app with everything to help expecting parents plan, prepare and shop for their growing family. With the Babylist a...