Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PNC Bank, N.A. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Worst user experience ever.. clunky, buggy — both on mobile and on browser. The login itself is a nightmare. This app would have been at best reasonable’ 10 Years ago. I am seriously considering ditching Business Banking with PNC all in all because of this application. PNC beware.
Our bank was bought out by PNC. It has been the worst experience that we have ever endured. Business and personal banking don’t use same app… so had to download this app for Business Accounts. It crashes and wont open at all. Thanks again PNC you are making it so easy for us to make up our mind to move all of our banking to another financial institute.
If enable Face ID the screen goes blank after open app. (It seems to stay open in the background). Only way around it to get back to manual input is to uninstall the app and then reinstall and not enable Face ID again. While I reported this weeks ago via phone it has still not been fixed.
PINACLE® Get 24/7 access to PINACLE®, PNC Bank’s corporate online and mobile banking portal. The PINACLE Mobile App is a service offered exclusively...