Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FifthThird Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don’t understand how this app has the high ratings it does. The most fundamental functionality I needed this mobile app for is to conveniently make payments to my subcontractors but this can only do Wires, no ACH, no Real Time Payments. Not even if you have them saved as a template. It also makes me answer an email or phone challenge question literally every time I attempt to log in. Other times it won’t let me log in because it says I have another CBC session in progress even when I’m 100% logged out of the desktop site. The only thing this app can do is deposit checks, but those don’t show up on the desktop app until they’ve posted so even considering that a win is generous. Worst financial app I’ve ever used.
Megan was so patient and professional. Thank you!
A lot better than before
Enjoy one more way for your organization to quickly and conveniently access your company’s account information and approve payments through Comerica T...