Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Citibank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It was very difficult to reach the Tech Support and in spite of reaching the Tech Support I was placed in hold for more than 90 minutes earlier today afternoon and the line got cut off, but the representative who came in now at 9:30 PM Eastern standard Time was very helpful to solve the problem and he was able to solve the problem. Thank you.
One of the least intuitive and user friendly app I have ever encountered. Mainly trying to use it for mobile check deposit so I don’t have to keep going to the bank. First it took weeks for the remote mobile deposit to be implemented, then once it’s set up, I had to struggle through the phone tree to get someone who can walk me thru making the deposit because guess what, the reason why I can’t make the deposit is bc I have to select my account via a link that doesn’t look like a link, then toss a dice to see if the app would accept the check that I just took a picture of, and maybe 70% of the time it will go through on the first try. Since Monday, the deposit icon cannot be accessed so the one and only purpose I use this app for is rendered useless. Tech support wasn’t even aware CitiBusinessMobile can do remote check deposit. Go figure.
I just got an email saying this app had been updated but it’s still very antiquated. It’s almost useless for me — I can look up the balance but the main thing I want to do on mobile is deposit a check which can’t be done on this app. So I have to log in to the personal Citi mobile version with my business credentials in order to deposit a check. Which them means the personal app doesn’t remember my credentials or ask for my fingerprint when I want to log in for my personal accounts. I’ve had my personal accounts with CitiBank for many years but if I had known how clunky this app (and also the business web version) was I would have opened my business account at a different bank. I work in finance and log in to many financial institution websites - Citi Business is the worst one I’ve ever seen!
It has never been easier to access your commercial accounts on the go. SECURE ACCESS ANYTIME, ANYWHERE After downloading the CitiBusiness App from a U...