Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jivaka Care Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The Picky app in itself is great. It’s a place where skincare enthusiasts can come together and learn about new products or leave advice or words of encouragement to each other. The skincare industry has blew up in the past couple of years and there are so many brands and products out there to try. I have always loved skincare and makeup and took to the app pretty quickly. You earn coins for leaving advice or recommendations of products and product reviews. Picky offers products that you can use your coins to apply to win the products in return for a review. At first there would be100 to 1000 winners so the odds were pretty good. Here lately there have been 30 of a product or 40 and the odds of winning that is terrible. Normally in a contest there’s some kind of random picking of winners and it keeps it fair for everyone. And there are ALOT of users on this app. On Picky a group of people sit down and select the winners. Basically saying if they would like to see the same people win over and over they will and they do. Your comments get deleted if they feel anything derogatory towards the app or the way it’s ran is stated, or you will get blacklisted. Nothing is perfect all the time and people do get their feelings out of sorts when you never win. You don’t keep playing the same lottery ticket if it doesn’t pay off. Like I said the app is great but the way things are distributed and equal ness amongst the users would be nice.
I’m so glad I got this app to figure out what was wrong with my skincare routine. I didn’t understand much from watching videos or reading blogs, but this app really breaks down ingredients and if it’s good for your skin. I just wish they had an option for combination/sensitive skin. It has me listed as Oily/Sensitive and the products I got because of that haven’t been working the best. I know it’s hard with that added skin type but I would really love to see what my options are. Most people review combo or sensitive separately, but never together. It’s very strange. I’d also love to see more body sunscreens or lotions reviewed as well, but I’m sure as the skincare world grows that can be added over time. Overall it’s been extremely informative!
I first found out about this app through Facebook. I originally was interested to look up ingredients found in skincare products. I didn’t think I would be using this app daily or participating in skincare discussions every day. But now I use it daily to ask questions about skincare product recommendations and to get feedback on my skincare routine. I like to post product reviews and I can read other honest reviews before purchasing a product from a community of people who know more about skincare ingredients. The more you participate in the app the more likely it is that you could win one of their giveaways. I have won a couple so far and it’s very exciting. They also have skincare experts in the app that post advice. It’s just a great place to talk about skincare and products that actually work and are worth the time and money. The more time I spend in the app the more I’m learning about how to take care of my skin. I have really liked the recent updates to the app and hope that more are rolled out.
Picky is the ultimate platform connecting content creators worldwide with trendy K-beauty brands. Whether you're just starting out or already creatin...