Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bazaarvoice · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
“I am very disappointed with the Influencer app. The support team used to respond to any questions, but now they completely ignore messages. I’ve been working with the Pro version for six months, completing all tasks with quality, but today I was suddenly excluded for no reason, and the app has stopped working. They’ve been sending the wrong products, and I haven’t received any solutions or explanations from the support team. It’s very frustrating because I’ve put a lot of effort into this, and now I’ve completely lost trust in this service. The issues with my account began on March 11. I tried to resolve the situation persistently. On March 19, I sent my first email. Since then, I’ve only received an acknowledgment that they received my message, but there has been no further response. I’ve written several more times, but there’s still no reaction. Moreover, they sent me an eyeliner pencil, and I’ve posted about it three times on Instagram. The app initially marked the task as completed, but after a few weeks, the task would turn red again, and I had to repost. My audience has started to wonder why I keep repeating the same thing. There’s no one to contact, and I’m posting here hoping someone will finally notice me. This is completely unacceptable, and I hope the issue will be resolved soon because, most likely, many other users are facing the same disappointment.”
I’ve had the app for over a year now and in the past few months it just seems to have given out. I personally didn’t realize there was an updated BETA app until a few weeks ago and since I updated the app it’s just been completely out of whack. It doesn’t let me post, ask questions, create polls, review anything without scanning a barcode or finding it in the listed products they have (literally half of most reviews aren’t listed on Influenster & it’s stopped me from posting!) I used to have high engagement, recurring campaigns and obviously enjoyed it. I can’t really say the same anymore, they used to be super responsive and had great customer service but now they ignore most requests and apparently don’t fix the pointed out bugs/issues when they update it anymore. I’m disappointed at the fact that I can no longer participate in surveys (that literally stand in the way of receiving voxboxes) and my campaigns have been disappearing as well as the last few I’ve been approved for haven’t actually been shipped to me. The last time they responded to a CS request was one of the boxes I reported missing and they said they can’t offer tracking or be held accountable for missing packages. If you’ve had the app for a while now you know they attempted to provide tracking info. and usually it didn’t come through or was incorrect, now they don’t offer it at all on IOS. I don’t understand why they downgraded the app? But okay.
I don’t really write reviews, but I felt I needed to after receiving my third beauty Voxbox :). Seriously, this app is awesome. I love the idea; it’s really quite a genius way to get users interested in brands and review products. I’ve been a part of both campaigns and Voxboxes and have loved being able to get cash back and free beauty products in exchange for my honest reviews. I love using the app to research the products I want to buy as well. It is important to mention that some users who receive free stuff tend to review higher than the product is actually deserving of, which isn’t the app’s fault, but it’s good to watch out for when reading reviews. There are quite a few complaints online about people being on the app for years and never getting a Voxbox. There seems to be a specific type of user they target when sending out products, and I am one of the lucky ones they like. This app is definitely not a scam; I can testify to that (I’ve received over $100 in free stuff so far). It can be kind of hard for some people to get chosen though, no matter how much you review. This app is worth a download to try your luck! And you can always look up tips to get better chances to be chosen for a Voxbox. Writing long reviews and uploading pictures is always helpful :)
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