Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marina Berezina · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Echoing what other people have said about this app, while the app functions fine when you are able to access the period tracker itself, it is near impossible to access this without closing the app several times due to ads that cannot be exited out of. I literally had to close the app 15 times because all the ads that came up could not be skipped or exited out of.
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This started off as a great app. Simple and everything you need. Didn’t have tons of needless settings. With the recent update - it blew up with ads. Half of the time when I open the app it opens with a full page ad that gives you no way to close it. I have to close the app and open it again and hope I don’t get a glitched full page ad. It seems like there is also an ad with every other button click. It’s incredibly obnoxious and over-the-top. Having too many ads in your face makes me not want to use this app anymore. It’s too bad cause it was the nicest one I found with simple features.
Period tracker, calendar is a convenient, easy and user-friendly app for control over menstrual cycles Main features: - Accurate predictio...