Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nicovate Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A free app to keep track of what I owe friends/family, or they owe me! Doesn’t require sign up, logging in with email or other personal data. It’s not outdated, like so many apps are. Just a straightforward way to keep track of splitting expenses, loaning, borrowing etc!! So far great!
Simple and easy to use. Also has a good amount of info for each transaction
I like the fact that it's so easy to sign up, and the fact that it's simple to use. No unnecessary crap. Simple, straight to the point! Who owes who, for what, and how much. I would have given it a five star rating, but that would mean it's perfect. I think the ability to set a passcode,password,pattern,print, etc. would achieve just that. Unless security features aren't preferred by most, but I'd rather not have everyone with access to my phone see who and why I owe money.
Just tell your friends "PayMeLater", and you'll no longer wonder "did my friend pay me back for those cinema tickets 2 weeks ago?" Simply keep track o...
| Name | Price | Type |
|---|---|---|
| Early Adopter Special (Annual) | $11.99 | Yearly |
| Annual | $23.99 | Yearly |
| Pro Lifetime | $35.99 | One-time |
| Pro Lifetime | $69.99 | One-time |