Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alexander Kaessner · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It appears to be just a glorified listing app. No way to record partial payments on loans no way to categorize any interest. This app could be replaced by just writing things down on a piece of paper.
I downloaded this app, hoping to keep track of the amount loaned to an individual, and the amount and dates of when repayments were made. In other words, a loan tracker. But all this app allows you to do is name alone and provide the amount. Woohooo. apparently if you wanna do anything else you have to pay for an upgrade. So I’m deleting this app and choosing a different one on the App Store.
Keepfully is a simple, powerful app designed to help you keep track of everything you lend or borrow – whether it’s money, books, tools, or just about...
| Name | Price | Type |
|---|---|---|
| Keepfully Pro | $2.99 | One-time |