Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Josh Gdovin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is so perfect. The UI is super clean and easy to use and it’s quick and to the point. I love that I can see the running total on the main tabs and that what I owe and what is owed to me are color differentiated for quick reference. Would love to a see a running total at the bottom of the page containing all the individual transactions as well... so, for example I can see everything my brother owes me minus what I owe him. Makes it easy to say “hey dude, you owe me this much after deducting what I owe you.” Keep up the great work!!
This is very close to a perfect IOU app, but it has sa couple minor bugs and missing features. Bugs: 1) I can’t edit notes, when I edit my note and save I get a message saying nothing was changed and I can’t save. 2) when editing a list of debits I click on debit 1 and it brings up debit 2… these IMO are minor bugs for a free app. The missing feature I wish it had was the ability to click and drag to reorder payments and an option for reoccurring payments, like phone or rent. With that being said. I really like the UI and simplicity of use, it’s a very well thought out - user friendly app that does what it says it will and does it fairly well. 4 of 5
This app is exactly what you need to track personal loans easily. Great concept and execution. Simple, clean, well designed app without clutter of unneeded complexity. No tedium at all because there's no sign-up or set-up, contacts import, tracks - running tally, history, send reminders, and it's free!!! Whether you're the go to lender or a borrower, it's a helpful reality check to see what is happening with your finances among friends, family, etc. It also helps to make money situations less awkward and more binding when you commit to documentation - just pop the app open any time major money handed over. Thanks for a stellar app!
Version 2 is here! What is new in this version? In a nutshell, everything! Do you borrow money? Do you lend money to your friends? Maybe your family...