Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Better Leap Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Have been using for years but really needs content update!
As a women’s health NP, I use this app all the time to navigate the endless sea of generic OCPs. It is quick and easy to use. I love that I can sort by progestin type, name, etc. The problem is that there are multiple new generics out there and the app hasn’t been updated to reflect this. It would also be nice to be able to make personalized notes within the app.
Please update your list! There’s new stuff out there, and I use this app all the time to guide my decisions on which pill to give.
The Oral Contraceptives app features a database of over 200 FDA-approved name brand and generic oral contraceptives available in the United States....