Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Broken Rules · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you are a reader and art lover you will thoroughly enjoy this game. The narrative unfolds upon each ‘checkpoint’ as the protagonist sits down to rest and has a subsequent flashback spurred by player interactions with the environment. For example the old man will sit and after pressing a nearby boat the boat will blow its foghorn and the sound brings to his mind a memory and the player is presented with a single image of a flashback. The flashbacks are all in chronological order and require the reader to piece them together in order to understand the narrative. Besides the storytelling, gameplay consist of raising and lowering the landscape in order to provide a passageway for the character. The challenge is simple enough—as many poor reviews will tell you, but these clearly stopped playing at the games beginning— the the puzzles do grow more difficult and intricate down the road. Besides gameplay, The artwork is stunning, each environment is fresh, original, and dynamic; as the narrative grows more turbulent the weather will become increasingly stormy and so on. That being said if you require fast paced addictive stimulation do not waste your time trying to enjoy this masterpiece. I feel many bad reviews come from the types of gamers accustomed (spoiled) by games that do everything for them in terms of storytelling and fast paced action. If you have the patience and perceptive facilities required to enjoy a fine novel or a walk in the park do give it a try. If not steer clear!
I’ve had this game on my wishlist forever. Let’s just say I’m glad I bought it on sale for $.99 and not at the full $4.99 price. I found myself really bored throughout the entire game but I had spent money so I was committed, hoping the gameplay would become more of a challenge at one point or another.... I wouldn’t even call it a “game”. It’s really just a full-on STORY that you kind of walk through. But you aren’t really interacting with the story at all. He’s just hiking. That’s it, he’s just taking a nice little stroll through the hills thinking of his life. Literally y’all, that’s it. The graphics are INCREDIBLE and stunning which is the only reason I even gave it 2 stars but you just drag the ground to make him hop from one area to another. Sometimes you have to move some sheep out of the way, that’s about the extent of the challenge. Maybe this is a real life story game and this is a tribute to a father or grandfather or something??? I’m not sure but either way, hindsight, if I would have known, I would have skipped this one. Sorry 😬 it had so much potential...I think.
Great story, great puzzles, and great aesthetic. The game’s pleasing graphics only add to this great game. A story about loss and regret that not only is realistic, but sad in a way that is oddly pleasing and sympathetic. An old man who got divorced and has to live on his own, adventuring the world. The puzzles seem to focus mainly on showcasing game aspects such as hot-air balloon riding and falling through waterfalls. I wish there was a second game that not only tells a completely new story, but doesn’t just showcase game mechanics. The game also felt kind of short. If there were to be a second game, making it longer and still keeping all of the previously listed things all of the way through would turn this review into a five star.
A soul-searching adventure about life’s precious moments, broken dreams, and changed plans. Over 17 International Awards, including: - Apple Design...