MyPlan App

The Health Plan of West Virginia, Inc. · iOS

MyPlan App

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

MyPlan App screenshot 1MyPlan App screenshot 2MyPlan App screenshot 3MyPlan App screenshot 4MyPlan App screenshot 5

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does MyPlan App Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
2.0 ★(5)

Rating Distribution

2.0
★★☆☆☆
5 reviews
5
60%
4
20%
3
0%
2
0%
1
20%

Top Countries

🇺🇸 US
Reviews (2)▼
★☆☆☆☆Bubba 0132/11/2025
The app is horrible

This app is barely helpful at all. And why is there only 3 or 4 rep?

★★☆☆☆Nuclearnik9/26/2024
Still don’t get it right

Ins apps are never right. The website is so much better that it’s not helpful to download this app. If you have more than one family member with many claims in a year then you would want to search for claims BY THE FAMILY MEMBER NAME and not have to fish through claims. Stop and think about this….two people over the age of 65 might actually go to the same dr practice….so five claims from the same provider requires digging into the EOB to see date of service etc to see who’s it is. Just give us back the “sort by patient” and stop trying to be secretive about peoples health when we already have the right to see the info…nothing hidden between me and my family members . This is very annoying and thus I am giving you two stars for your “new and improved” app.

Version History (3)▼
1.027/17/2025
1.012/14/2025
1.09/17/2024
Available In (1 Countries)▼
🇺🇸 United States
Supported Languages (1)▼
English
App Details▼

The MyPlan app lets you: - View your benefits and coverage details - Check copays, deductibles, and out-of-pocket costs - Find providers, specialists,...

iOS App ID
6455940100
Content Rating
16+
Min OS
12.4
Size
16.0 MB
Publisher
The Health Plan of West Virginia, Inc.
US