Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Health Plan of West Virginia, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is barely helpful at all. And why is there only 3 or 4 rep?
Ins apps are never right. The website is so much better that it’s not helpful to download this app. If you have more than one family member with many claims in a year then you would want to search for claims BY THE FAMILY MEMBER NAME and not have to fish through claims. Stop and think about this….two people over the age of 65 might actually go to the same dr practice….so five claims from the same provider requires digging into the EOB to see date of service etc to see who’s it is. Just give us back the “sort by patient” and stop trying to be secretive about peoples health when we already have the right to see the info…nothing hidden between me and my family members . This is very annoying and thus I am giving you two stars for your “new and improved” app.
The MyPlan app lets you: - View your benefits and coverage details - Check copays, deductibles, and out-of-pocket costs - Find providers, specialists,...