Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marietta Area Health Care, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is always closing out on its own and if you try to message your provider, you can’t read it due to it having words over other words. Worst app I have ever used. If I could give it 0 out of 5 I would. Needs a major update. Not to mention it was quite the hassle to initially get logged in. Had to call the hospital two times to get that straightened out. This app is trash.
I log on, which takes a LONG time, try to send a message to my provider, and mid-message the app closes. I have tried 5 times to send a message. And I try to view my results, nothing opens.
The messaging feature is a nightmare. You do not get a full field to type in, only one line. This makes it difficult to re-read or edit what you want to send. Also, the appointments do not appear to be correct all the time.
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