Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Northwestern Medicine · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is great for interacting with the doctor and seeing test results. I have found it impossible to access my young child’s health record via this app however. I was sent a link to connect her account with mine but it just kept asking me to sign up and make MYSELF a new account. I already had an account. Finally I just played along to see what would happen and it stopped me saying that I already had an account. Meanwhile my 18 year old has established an account and given me access to her account through mine. This is very helpful EXCEPT now that I can access her account, whenever I go into the app to try to make an appointment or message a doctor for MYSELF—it automatically sets to her profile and I can’t use the app for myself anymore. I’ve tried everything I can think of and it simply won’t allow me to access it for myself anymore for making appointments or messaging my own doctor. This app is nice initially but has way too many bugs for family use. Please fix!
Also I answer all the questions on the app before my appointment..then I get to my appointment and the exact same questions are asked about my meds. What’s the point of this? I can’t find the paper work from my last appointment , I don’t get it! Where do I look for this. I click on everything and it’s not there. I remove old meds that I no longer take on the my chart, then again. I get to the doctors office, the nurse asks the same questions I told her that I removed the meds and of course she doesn’t know why they are still showing up…and she tells me that she can’t remove them either. I’ve checked my chart and the are still there. Very poor system. Your system has a lot to be desired. Also the doctors and the nurses don’t know what the patients see on my chart, how about having a training on This for the medical personal so when I mention something on my chart they know what I’m taking about. My doctor told me he doesn’t know anything about the mychart. My doctor sent me the name of a specialist that I should see…I never received this I formation either in My chart or as a email. So I didn’t know about this until my next appointment 6 weeks later. And I had already see a pain specialist that I choice, and not one that was recommended. By my doctor. Again what’s wrong with your system????
The app is supposed to help with communication between a doctor’s office and patient, instead it creates an even bigger bureaucratic bottle neck than is already taking place at Northwestern Fertility Clinic. My experience has been that I have several extra steps each time I need to connect with the office: logging in each time (no ability for facial recognition), having a limited amount of sender options (I can’t email a nurse directly, only my doctor but they never respond directly), unresponsiveness (sometimes I have to wait days for an urgent question to be answered) and runaround from the office (when I call the office they tell me to send a MyChart message) and when I send a MYChart message I see that someone has read it but not responded. The app does have some good UI elements: easy to find the message, billing and results sections. The bones are there for it be a great app with a little consideration for the patient experience. I don’t have insight into what the doctors and nurses see on their end, but it seems like there could be some better designs in place to help connect the two sides. Get a UX expert, it’ll be well worth it and save a lot of time, frustration and patient retention.
See your medical records, schedule a visit, message your care team, find a healthcare professional, and more with the Northwestern Medicine app for iO...