Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Blue Cross and Blue Shield of Nebraska · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You will not be able to find the worst health insurance app in the App Store! Every time you want to log in it throw you to the browser so the app is worthless to have it on your phone. And even on the website it is slooooooooooooooow to open page in full. So get your coffee, popcorn and a movie and wait for it to open. Looks like “developer” of this app is out of the world of programming cause with today technology this app looks like was developed by 3yo who was just clapping on the keyboard with open hand and have fun with what popped up on the screen, which was this app!
The Blue Cross Blue Shield of Nebraska app has been one of the worst iOS apps possible for years. Now with the most recent September, 2022 update, the developers (and we use that term very loosely) have managed to somehow make it even worse. Extremely difficult to navigate, virtually impossible to use. Oh and even though the app is mostly just a wrapper/browser of the BCBS Nebraska website, your password has to be reset for you to use. If the actual insurance wasn’t the best, the rates not extremely competitive, and the company one of the oldest, most established and most respected health insurance companies in the nation one might be tempted to believe this was a joke or scam, from their iOS app. It’s not, but you may find yourself like me giving serious consideration to going Amish because of this app. There aren’t very many good choices for health insurance, and if you have Blue Cross Blue Shield don’t download this app. You’ll thank me later.
slow app. requires typing in full login credentials every time. should use biometric or at least retain userid. took less than 2 minutes of use to get an endless spinning wheel of death indicating app was locked. can shuffle through the console of my car and pull out paper ID card faster than i can pull it up on this app. would only use the app if there was a problem or issue and there seems to be no way to address anything awry with the app, only view high level descriptions.
Our MyBlue Nebraska app offers you easy access to learn more about Blue Cross and Blue Shield of Nebraska (BCBSNE) and helpful tools such as: - Contac...