Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Blue Cross and Blue Shield of Nebraska · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
These rich companies always say to check website or app first and then have terrible tech and expect you not to call. I updated today and was pleasantly surprised. Good job updating your app. Making things more efficient already.
So it is amazing with today’s technology that BCNSNE can’t deliver a decent app. Most functions take you away from the main app so if you have to go back home, you have to sign in again. I see a new app today which I downloaded and signed in and it has less information than the original one and doesn’t show the flex dollars available. I’m thinking Blue Cross needs to get help in the user technology department.
The new app is filled with features and is much easier to access benefit information. I love how easy it is to check prescription medicine costs and find a doctor.
The Nebraska Blue app gives you control over your health care, wherever you are. Track claims and preauthorizations in real time, find nearby provider...