myBlue

Blue Cross & Blue Shield of Mississippi · iOS

myBlue

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

myBlue screenshot 1myBlue screenshot 2myBlue screenshot 3myBlue screenshot 4myBlue screenshot 5myBlue screenshot 6myBlue screenshot 7myBlue screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does myBlue Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
2.0 ★(128)

Rating Distribution

2.0
★★☆☆☆
128 reviews
5
65%
4
9%
3
4%
2
5%
1
17%

Top Countries

🇺🇸 US
Reviews (3)▼
★★☆☆☆Redbonebelle9/14/2024
Inquiring minds

I downloaded the app so that I wouldn’t have to go online. I can’t seem to get passed the create an account section even though I’ve already created one online. It ask me to recreate a password and security questions. When I complete everything it gives me an error when I try to submit.

★★★★★GizaDee8/23/2023
Works fine on iPhone 11

Number of reviews here saying that the app crashes and that they can’t save their ID card. I just installed it and wanted to say that it works just fine for me on my iPhone 11.

★☆☆☆☆Talon_King10/2/2022
All in on virtual is bad

So they have went all in on virtual. Now you cannot get a physical card anymore, just a piece of paper. They are pushing their cards to virtual. Only problem is your app does not work! Cannot create virtual card on wallet. App just crashes when you try. This has been a problem it seems for almost ONE YEAR! Here we are today and the app still crashes and does not work. You need to rethink your push into virtual if you cannot even provide an app that works. As customers, we deserve better!

Version History (69)▼
5.3.04/22/2026
5.2.82/5/2026
5.2.711/18/2025
5.2.611/8/2025
5.2.52/28/2025
5.2.412/31/2024
5.2.312/29/2024
5.2.211/16/2024
5.2.011/12/2024
5.0.810/9/2024
Available In (1 Countries)▼
🇺🇸 United States
Supported Languages (1)▼
English
App Details▼

Blue Cross & Blue Shield of Mississippi’s myBlue app gives health and wellness benefit plan members convenient, on-the-go access to their personalized...

iOS App ID
633327088
Content Rating
9+
Min OS
12.0
Size
42.8 MB
Publisher
Blue Cross & Blue Shield of Mississippi
US