Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Blue Cross & Blue Shield of Mississippi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded the app so that I wouldn’t have to go online. I can’t seem to get passed the create an account section even though I’ve already created one online. It ask me to recreate a password and security questions. When I complete everything it gives me an error when I try to submit.
Number of reviews here saying that the app crashes and that they can’t save their ID card. I just installed it and wanted to say that it works just fine for me on my iPhone 11.
So they have went all in on virtual. Now you cannot get a physical card anymore, just a piece of paper. They are pushing their cards to virtual. Only problem is your app does not work! Cannot create virtual card on wallet. App just crashes when you try. This has been a problem it seems for almost ONE YEAR! Here we are today and the app still crashes and does not work. You need to rethink your push into virtual if you cannot even provide an app that works. As customers, we deserve better!
Blue Cross & Blue Shield of Mississippi’s myBlue app gives health and wellness benefit plan members convenient, on-the-go access to their personalized...