Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗P4L · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My 7 year old son decided to participate in our local lemonade day and the My Lemonade Day app was a big draw. The initial video introduction with the Lemme Lemon character got him really excited to learn. He loved watching the videos and the app did a great job engaging him with prompts related to market research, calculating expenses, and setting goals for his profits. He spent dedicated time after school and on weekends completing the app modules and upon finishing them felt a big sense of completion. His lemonade stand experience was a success! We knew he was a little young for these lessons but he really did absorb so much. We are very proud of his accomplishment and impressed with this app that fosters entrepreneurship. My son now wants to tip at all of the businesses we visit because he tells them, “I know how hard it is to run a business.”
The experiential learning component of My Lemonade Day gives kids the opportunity to put themselves out there and try something completely out of their comfort zone. It is amazing to watch how they come to life when they launch their business and interact with customers! I am so thankful to My Lemonade Day for being a vehicle that teaches kids essential skills and knowledge of business that really would lay dormant otherwise.
Loved the fun and engaging lessons that helped my kids think about problem solving and achieving their goals in a new way! The lessons are simple enough for my 8 year old to understand and challenging enough for my pre-teens to apply them to their Lemonade Day Stand and beyond. Thank you for building an app that keeps their attention on such valuable life lessons!
Embark on a Zesty Adventure of Business and Fun with Lemmy! From the group responsible for popularizing kids’ lemonade stands across the globe, welc...