Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The N&D® Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I would need to open this quickly and easily if I was either pulled over or in an accident, but there does not seem to be any Face ID or other login retention. I will have to save the password somewhere else in the phone so I can copy and paste it into this app.
This app used to be great for paying bills. A recent update now has you verify your email every time you log in. When paying your bills, you are brought to a website where you have to manually type in our policy number. A payment process that used to take seconds, now takes five minutes.
App does what it’s suppose to, but it’s not optimized for larger iPhone screens. (I’m running a iPhone 7+). No support for using the camera to fill-in the credit card fields as well. Knocked off a star because of the lack of modern & optimization features.
My Insurance® from The N&D Group gives you instant, secure, mobile access to your home, auto, and business insurance information so you can check your...