Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marshall University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like how many things I can access on the this app.
It is very easy to navigate and it’s just like the website. It makes it easy to access it from your phone. It makes it very easy to contact people as I’m not on campus and online instead.
I had no clue where I wanted to go to college, until I toured Marshall University I knew right away I wanted to be there I just felt at home. The campus is beautiful and the people are nice, the faculty are so helpful and amazing. I couldn’t say enough good things about Marshall and I’m looking forward to being there in two months!
HerdLife is the new central hub for student life and engagement at Marshall University. It’s where every member of the Herd can explore what’s happeni...