Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nilu Rathod · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ad content covers answer options on practice tests, not allowing user to access answer options. No way to close out the Ads and access the content. Suggest to decrease ad size or place ads before or after practice tests.
You legit cannot answer questions because the adds cover up the options
I can’t get past the 14th practice bc a stupid add won’t let me hit the X I really hope there is a way for you to fix it bc it’s drinking me crazy
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