Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tobias Sturn · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I absolutely adored this game. While the idea is simple, make the light shine in the circle, the puzzles are challenging and unique. I like how the challenges fed slowly built over time and (spoiler) how the colored light combining levels were true to how different colors of light would blend in reality vs how paint colors mix. The music and overall ambiance to the game made it very relaxing to play. I’m bummed I’m out of levels but looking forward to replaying the game. Note to developer: it would be nice to have a menu screen to jump around previously play levels easier. The only way I can see how to do that is by manually clicking the back arrow and having to scroll.
I adore simplicity and minimalism. This game is an incredible example of both. You simply click its icon, tap through the splash screen and level screen, and you’re in. There are almost zero distractions and options. At first, I was a little let down. Later, however, I appreciated the fact that I was only able to focus on the game and nothing else. Graphics are beautiful. The physics of the optics are so elegant and fast. I usually found myself delaying the objective of the level just to play with light. Sandbox mode?? 🤩 Levels get progressively challenging and they do a great job at introducing you to new features and pitfalls without any interruption to the story. You just figure it out. Some feedback for developer(s): -Every now and then, I accidentally hit the back button on a level I was working on when creating a mirror in that region. -iPhone gestures interfered with gameplay when creating mirrors near top and bottom of screen (I’m not sure you can do anything about this, though). -It is inconvenient to go back to other levels when you have to click the back arrow eighty times (but I understand the desire for minimalism). I love this game and it is perfect for a great and simple time. ✌️
Very interesting gameplay, clever and challenging. Reminds me of one of my favorite games, “HOOK”. 86 levels, very creative. I would have liked for there to have been more levels, and I would VeryMuch like a way to go back to the beginning once you finish all of the levels. As it is, it just keeps replaying the last level and credit screen. If we can’t get more, please let us go through again without reinstalling the app.
Lyxo will take you on a journey to the fascinating world of light. Use rays of light to explore the darkness, avoid obstacles, create new sources of...