Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Graham Media Group, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not working since yesterday and click 2
There are so many ads in this app now. You go to open a news notification and before you can open the story, it plays ads now. It also automatically opens a live stream video every time, so it will interrupt any audio you already have playing. Can’t turn this feature off. Extremely frustrating.
I took the time to enter contest several times and was a lucky winner ONLY the text that was sent to let me know I had won had MANY mistakes, mainly the date to attend so I emailed with snapshots of texts thinking it might be a scam, only to find out a week too late that yes it had come from them and I had been a winner, BUT sure didn’t get to enjoy the prize since the text sent had wrong date…I just found it REALLY disappointing that the text wasn’t sent out with correct information - in todays world of technology with grammar and spell check or just PROOFREAD it yourself…just seems extremely lazy/irresponsible…of whoever sends these texts to winners - so much for being a winner when you can’t actually enjoy the win!!!
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