Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Graham Media Group, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
w t h happened?! woke up this morning to an available update for this weather app, right before we’re to expect significant rain etc. from tropical storm, & so I thought to go ahead with update so I would be better prepared. BIG MISTAKE! everything’s changed, & not for the better. No longer able to find+read weather update post, or navigate to different sections using icon bar at bottom of screen, radar is a joke now devolving into a cheap 2D map where any little touch either completely stops motion that i have to then press play to start again or it thinks I want specific weather info for a spot it thinks i pinned on the map. where did satellite map go? why can’t i at least zoom in & out & pan area without having radar stop motion & force me to waste precious time having to press play constantly?! the homepage is one big hub for 3rd party advertisers now, “video forecast” launches 30sec ad before playing yesterday’s “update”. like, CMON! who approved this?! this layout is NOT user friendly & is a giant let down for those of us who have been relying on it during storm events for ease of use & convenient radar updates. PLEASE FIX NOW. I’m having to look to competing weather apps & news stations for something better because this is a HUGE disappointment to put it mildly.
The KPRC 2 weather app is far superior to the app included with the iPhone. The ability to easily see the weather radar, and zoom in and out on it lets me accurately predict rain for my exact location for the next hour or two. And the ability to turn on/off layers such as lightning strikes is also a great feature. I also have a few other locations across the country as favorites, allowing me to quickly see the weather in remote locations where my daughters live.
I like having quick access to current weather conditions through the maps and radar. I often use this app to check weather conditions before we leave to go swimming at the local pool. If there is a way to remove the blue menu bar on the right side of the screen, that would really improve our use of this app. The menu bar obscures 20% of the viewing screen and contributes nothing to our understanding of the current conditions. If the menu bar could be removed while viewing the maps and radar feedback, that would be great. Maybe a swipe left or right to add or subtract the blue bar? Also, I don’t like moving ads on the screen. They are annoying and distracting. I realize you need to have ads to support the website, but the moving ads are irritating and counterproductive to many users.
KPRC 2 is proud to announce the updated KPRC 2 Weather app, equipped with cutting-edge features designed to keep you ahead of the storm. With its intu...