Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LIN Television Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really love how this news company investigates and finds tons of dirt that really needs to be uncovered in this town—!! It’s really cool and great old-school journalism (like it was before all the corporate crap got in the way like with the big news media outlets...) Yet sometimes I do wish I could comment on the story, and/or see how many other people are aware of the story (just a simple count of who clicked on it) and also find a way to follow-up on the story a little easier as we are often left hanging and have to investigate ourselves through the app to find the updates—-when news seems insignificant to some—-but overall, this is a great source of news..! I do seem to see tons of typos as well that are just kinda baffling in today’s auto-correct world, but ya know—not a big deal. Just a little weird:)
I love KXAN news! It keeps me updated on Austin and surrounding areas news. We were on the kxan news when my daughter Lana had to be rescued in the 2015 floods at bluff springs and onion creek. I appreciate the care and concern of the reporter. I think her name is Ashley but I could be wrong. She’s a young lady that I now see on the regular KXAN news. It’s was a horrible ordeal but we learned from it and couldn’t believe we made front page paper from the photos! It’s a part of history that will remain. I have the KXAN app and I wake up to the most current news. It’s great! Thank you for keeping me up to date. Love the channel. Sincerely, Andrea Hauger
So far the 3rd party kxan uses for their app rarely updates it. A lot of times the app crashes. Well, it will crash or not respond after they show the same advertisement they have been showing for the last 6 months. I guess they haven't gotten the news that apps are where things are going. My wife lambasts kxan due to all their typos in the stories. April 2017. The app continues to prove the developers are clueless. More interested in displaying ads than displaying content. Just for grins attempted to play the weather forecast and displayed same ad thee times without showing the forecast. Thankfully there are other alternatives to a poorly written unsupported app. September 2017. Deleted this garbage app. The new redesign keeps crashing, no surprise given the past app experience. The app dev continues to not provide stability or seemingly care about anything. Wonder if the source is written on 2-ply perforated paper that comes on a roll, cause that's about all it's good for.
News has never been more local than in the palm of your hand. The KXAN mobile app brings you all the top stories from our daily broadcasts, as well as...