Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Houston Public Media Foundation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Needs work to make it less clunky. Every time I open the app, it tells me I can’t use it until I update it, but there isn’t an update to install. It finally opens after several extra steps. Quality content as always.
The app has worked well for years. I am not sure what the upgrades have done, but now, every time you open it, it claims to have to be updated. So it takes you through the App Store where you end up selecting open. Why? Please fix the encoding! Thanks.
The basic functionality works fine, but it’s phone-oriented. It doesn’t seem to work in background in iPadOS 14, and it doesn’t switch to landscape mode when you tilt the iPad that way. In other words, you can’t use HPM as background music while you continue to use the iPad for other things.
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