Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Keurig Green Mountain, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a great little brewer and very smart. It’s easy to use, easy to handle and it makes really great coffee very quickly. HOWEVER!! The “schedule a brew” feature threw me a curveball. I thought it would actually brew a cup of coffee in the morning at the time I scheduled the brew, and I would wake up to the smell of a cup already brewed for me. But NO. After re-reading directions and trying the feature three mornings in a row, i finally gave in and googled it to try to find out what’s going wrong. Turns out it’s a feature that does not work as intuitively as I had expected, with all the other wonderful features this Keurig has. Apparently you have to be awake, pay attention to a notification on your phone (which is silenced because I’m ASLEEP!), and click a button to tell it to go ahead and brew. This seems a waste of time to me. It would be easier to just open the App and click “BREW”. Not sure why the Keurig app even has this “schedule a brew” feature — it sets the customer up for disappointment. I won’t ever use it. Not knowing anything about app-creation, I would say “how hard can it be to program”? Thanks for your attention to this review. Everything is great except for this one little thing.
First, d because of that developer response that I received after my last review, the app is closer to being accessible than even you give it credit for, but there are a lot of things that need to be changed. Working with those of us who need accessibility support would actually be in your best interest. Furthermore, the app keeps signing me and my husband out, at the same time, so I know it’s not just my app that’s doing it. This might not be such an issue, except when it tells us it’s time to brew coffee at 5:50 in the morning for my husband‘s work, he’s fortunate enough to work from home, if he’s getting ready, a half asleep me rolls over to click the brew button for him so that it’s ready when he goes downstairs, but then when I click the notification, the app sits there with nothing on the screen. Then, I close the app and reopen it, and it wants me to sign in, but the brew notification is gone at that point because I’ve already clicked on it. The last thing I want to do at 5:50 in the morning is fight with the app just so I can brew a cup of coffee. The frequent sign outs need to stop! you can’t even say it’s a security thing, because having to sign back in has nothing to do with security, it has everything to do with inconvenience when using a brewer that is supposed to make life more convenient!
I Love my K Supreme Smart. I love it even more with this app. There are two coffee drinkers in my house and we both want to use this app to remote brew but we cannot. It’s my account so I’m hooked up to the app. In order for my DH to use the app he has to sign in on my account and he hates that. He even tried opening up his own account but that didn’t work. Everything come in my name. If he can use the app from his phone with his own name and account on the same WiFi that would be perfect. He would have his own record of his own brews and favorites. Please make the app work on the same Wi-Fi with two or more people able to use it without using one account. That would be awesome. ONE MORE THING…. I have an Apple Watch and would love if i could remote brew from it. If you guys could make the app work with the Apple Watch that would be great too!
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