Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Qulinary Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So they retired the app and moved to a web version, which is rather inconvenient for me.
Many functions of the app no longer work. For example: 1. Cannot enable notification. Tapping this function in the app will not do anything, even though notification is allowed under iOS -> Settings -> Notification 2. Cannot Select new address. Tapping the “star” in the app will not do anything. 3. Favorited Chef no longer work. If you want to order, you have to search for the Chef EXACT NAME and select that.
No skip sign in/sign up options too.
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