Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Munchery, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Munchery makes it way too difficult to cancel. I had to cancel due to lifestyle change and I thought I had cancelled my membership but saw my card was still being charged. I attempted to cancel again using the app (seemed easy enough) but no, they send you an email that takes you BACK to your Munchery account and that’s when you actually submit your REQUEST to cancel. Munchery: Why doesn’t your “Cancel” in the app allow you to actually cancel? Why are you forcing folks to take extra and UNNECESSARY steps? Additionally, I submitted my cancel (using the link in the email) on July 5 and submitted twice cause I didn’t get a confirmation. I finally got a confirmation from them until today, likely due to billing cycles. I will never sign up for this again simply because of the ridiculous extra steps needed to cancel.
The meal delivery is very convenient, and it makes my life a lot easier. There are many options for gluten-free meals, which I require, however there is no way to indicate that you have food allergies in your account, so if you miss the opportunity to customize your order you might just end up with a bunch of wasted food and money. Hoping they’ll add this simple attribute to their service, the other meal services I have used have this feature, and it goes a long way toward customer satisfaction.
I have been a user so it’s just about the time the service started here in Los Angeles. I’m fortunate enough to live in an area where they are met with lots of competition, yet Munchery is one of if not the best food and meal delivery service available. Our use them often. I subscribe to the monthly plan. I find that their food exceeds the expectations from what you see and read on the menu. I find that the prices are quite reasonable. Flavor is great, selection is wide ranging in the options are healthy fresh, new. They have the best delivery people. I am so tired of getting multiple calls of other delivery people trying to figure out how to get into the building or find my apartment in the building or just clueless or want me to come down to the street to get my order. Munchery comes and they come on time! Friendly staff and good support service to back it up. No negative, none! They have their limits like can’t order test early afternoon or on weekends for that day but I’m learning to live with that advance planning business. LOL Good job guys! Please keep up the great work and don’t lose the passion and what you do. The app is great and matches the quality of the service.
Munchery answers “What’s for dinner?” with nourishing, affordable, chef-cooked meals delivered right to your door. Our local chefs use fresh, seasona...