Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Waiter.com, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app doesn’t give an option to give feedback to the developers, it only directs here. Here are some things that can be improved. Note I use for deliveries at work which subsidizes our meals ordered at certain restaurants for delivery at work, so the “VCS” menu options I select may be different from individual app users. It wasn’t obvious how to rate orders. Turns out it’s the thumbs up/down icons on the main menu, cute but not obvious: the rest of the menu is written (not icons); and those two thumbs icons are a single button, unlike thumbs up/down icons just about everywhere else, no wonder it’s misleading. Anyway once I type my first review, I find I can’t type more than about 4 lines before what I type disappears under the keyboard. No scrolling! (Have they never tried their own app?) I have to edit my review somewhere else and paste it there. Generally the interface is slow but workable. It’s a bit distracting that when I click “Previous orders” on a given restaurant for example, it shows None for some seconds before updating with the actual information, rather than showing blank until it knows. That kind of thing. Looking at previous orders, it shows me the total amount of all employee orders for that meal delivered to the office, rather than only what I ordered which is what’s relevant to me. Overall it’s useful. There’s certainly much room for improvement.
Tried to pull up restaurants in my area to see what could be delivered- even on my desktop. Both told me there were none in my area. Funny, since my coworker HAS used the waiter app and had it delivered here, AND when she pulled it up at the same time as me, it gave her options. After that, I thought it may work if I made an account. Nope- still nothing. Terribly disappointed!
While they provide a good service, there are other services available that DON'T RAISE THE PRICES OF THE MENU ITEMS, and don't charge as much in fees and surcharges! Disappointing they do this because it takes away from the amount I am willing to tip the drivers! Company seems to be more interested in profits than their employees or their customers; I'm fairly certain most people don't realize they increase the prices of each item on the menus they offer, though!
Waiter.com is the premier on-line restaurant ordering service for the hungry web surfer. Today, over 1300 restaurants nationwide are available. We off...