Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗U.S. Bancorp · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
a really like the US Bank app but under Manage Cards - Travel Notifications you should allow the option to choose States all at one time as opposed to having to go in and out.
The authors of this app do not tell you in the title that this version is for corporate customers/users. It cannot be used by regular bank customers for a regular US Bank account. Customers must download the other poorly titled US Bank app. It would be helpful if the US Bank management cared enough good customer service and carefully titled their apps so customers don't have to drill down into all their apps in the store to find the right app that meets their needs by creating useful, explanatory titles for the apps that tell the customers the target audience of the app. Examples of better app titles are: US Bank online for regular customer accounts US Bank online for business accounts Ya think!
Yes it is my corporate choice and it works well for me to preview the charges before they get dumped into my expense app. However the UI can use some improvements. I use an iPhone 6 and the font for the cents displayed in the list of transactions is so tiny; they are unreadable even with reading glasses! What does it take to up the size a bit as they have no settings for this? I can get nowhere with the bank’s customer service... UPDATE: Fonts have now been fixed I latest app! Thank you!
U.S. Bank Access Online Mobile is designed for commercial card customers who want secure, anytime access to their U.S. Bank Corporate Travel, Purchasi...