Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BMO Bank National Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Please stop changing the banking app. It just makes it more difficult. It was so much easier with the previous version. I am visually impaired and I just get used to one of the apps and then someone seems to make it more difficult. I don’t understand this. Why is it that people think adding more stuff onto something makes it better it doesn’t it just makes it more confusing.. It was so simple to just go through and pay my bills . The last one was so quick and easy when I went to pay my bills. Maybe you don’t realize that the people who are designing these apps are much more fluent. I guess you would say in computers many of us like myself. I’m 69 years old and did not grow up with computers like to keep it simple we can go in see which bill we need to pay how much we’re gonna put on it not go to this section that says you put the amount and then you go to another part. That’s a send and then you have to go back and check to make sure that just keep it simple. When I first started using this current app version, I didn’t know if my bills were getting paid or not keep it simple.
Update: this app is so difficult to use. If you want to see your history of transactions for transfers or Zelle payments, you do not get to see the notes that you put into yourself to remember what those transfers or payments were for. once you open the transfer or zelle document you can read the memo you left for yourself. But that memo will not show up in writing on your bank statement or anywhere else. Once you close that window, you have to go back to the beginning the transfer filters and reinstall the back date and scroll down to find the next. Basically, if you need more than one piece of information, you have to start over every single time resetting the filters and scrolling to find what you need. If you open the wrong one by accident too bad you go back to the beginning and start over. Enter info, check info, re-enter info, change password, enter info, check info, reenter info, call, tech-support, delete app, reinstall, enter info, check info re-enter info, change password, call Tech Support, spend four hours two days in a row on Tech Support, delete app, reinstall app, change password, enter info, check info, delete info, re-enter info, four separate browser, windows open, enter info, you guys need to get your act together. The only reason I still been here is because of the Awsome people working in my branch. This is a ridiculous nightmare to get a visual on my money.
I’m one of the many Bank of the West customers who are now BMO customers due to the merger/takeover/whatever. I loved Bank of the West so much that I stayed with them after moving to a place where there are no physical BOW banks. BMO has not done well by comparison. I get that glitches happen when there’s a merger. But the regular crashing of the app and web site, including inability to read FaceID, plus the mediocre customer service, is troubling. Every time the app or website fail, the answer from customer service is to either delete all cookies or get a temporary password and then change the permanent one. I’ve had yo do that 4 times in two weeks. After reading other recent reviews, many of us are having the same problems, yet customer service seems completely in the dark about it. It would be so smart if BMO both kept their cs staff informed of widespread issues AND gave them permission to share with customers that the issue is systemic and being worked on. That would be caring. Instead, today’s cs person suggested I “write down” my password for future 🤣 In essence he treated this customer like a buffoon who had a problem because she didn’t write down her password! Wanna know what’s even more troubling? BMO isn’t posting any response to the numerous bad reviews. What’s up with that?
Bank on the go from your iPhone® anywhere, anytime with the BMO Digital Banking app. We’ve updated the design for a cleaner look that’s even more conv...